Subaru Ambassadors are a group of non-paid advocates who volunteer their time to spread the word about our brand, our retailers, our vehicles and our initiatives. Subaru Ambassadors speak with people who already trust their advice, such as friends, family members and coworkers. They also reach out to new people and introduce themselves as an Ambassador to the Subaru brand. A Subaru Ambassador can direct all questions to the Subaru Ambassador Program Headquarters at 1-800-779-6965.
A Customer's Ambassador status can be found behind the "Last Name" hyperlink in NorthStar.
Updates
- May 2025: Subaru announced the discontinuation of the ambassador program to make way for a reimaged experience.
- December 2025: FAQ outlining program changes and details was shared.
Key Points
- Current Status: No immediate changes. Ambassadors are invited to complete a survey by Jan 1, 2026 to express interest.
- Survey Requirement: Mandatory for those seeking an active role. Includes options to stay connected or opt out.
- Program Highlights:
- Local community engagement
- Regional chapters for stronger connections
- Opportunities to represent Subaru authentically
- Commitment: Active roles require a two-year commitment with monthly involvement and seasonal peaks.
- Selection: Not all survey respondents will be chosen for active roles; proximity and balance matter.
- Cost & Compensation: Free to join; volunteer-based. Rewards and swag will continue.
- Launch Timeline: Spring 2026; details to follow.